Case Study: Velvet achieves shared awareness and clearer long-term planning with Toggl Plan

How The Need For A Long-Term Overview Made Velvet Ditch Their Beloved Whiteboard

Velvet is an independent strategic design agency in Tallinn led by CEO Pärtel Vurma. After relying on paper, Post‑its and a whiteboard that couldn’t give them a reliable long‑term view, Velvet faced messy resource conflicts and difficulty planning and selling design services. To create shared awareness and a clearer overview, they adopted Toggl Plan.

Toggl Plan became the backbone of Velvet’s weekly planning meetings and daily standups, where project managers allocate time, reschedule timelines and track tasks in one place. The result: ad‑hoc manager disputes have been condensed into scheduled planning sessions, project status is visible across the team, and resource planning and sales discussions are more efficient—Velvet has used Toggl Plan for more than three years, routinely limits work allocation to six hours per person to prevent burnout, and often records up to ten tasks per day in the tool.

Velvet

Pärtel Vurma

Chief Executive Officer