Case Study: Tate & Lyle gives its new sweetener standout shelf appeal with Together Agency

Tate & Lyle launches a new sweetener across OOH and digital with Together Agency

Together Agency was approached by Tate & Lyle to help launch their new sweetener product. The challenge was to make this new product stand out in a crowded market, especially since the customer was primarily known for its traditional sugar and faced significant brand recognition issues in the sweetener category.

The solution implemented by Together Agency was a bold, contemporary campaign that leveraged Tate & Lyle's heritage as a mark of quality. The agency created a high-impact brand presence with distinctive styling, custom set design, and bold copy, which was deployed across out-of-home and digital placements targeted to a specific audience. As a result, the campaign gained momentum and won a Silver IPM Award for Best Use of Social Media in 2025. Together Agency also created a point-of-sale toolkit to further differentiate the product in stores.

Tate & Lyle