Case Study: Sofology boosts sustainable sofa sales and recall with Together Agency’s Green Friday campaign

Sofology lifts campaign recall 3% with Together Agency

Together Agency worked with Sofology to help articulate the furniture retailer's ESG initiatives and define the strategic and visual expression of its values. The challenge was to capitalize on shifting consumer sentiment and underline these ESG efforts during the high-pressure Black Friday sales period.

The solution implemented by Together Agency was the "Sit out Black Friday" campaign, which promoted Sofology's alternative "Green Friday" stance. The agency created a series of playful heroic portraits to encourage conscious consumer behavior, produced with a focus on sustainability by recycling and repurposing all set materials. The campaign achieved a 3% increase in campaign recall and increased sales of Sofology's Sustainable Edit by 0.6-1.1% over a three-week period.

Sofology