Case Study: Mission Wraps boosts brand awareness with Together Agency

Mission Wraps boosts brand value by £8.6M with Together Agency

Together Agency was engaged by Mission Wraps, a brand for which it had managed organic social media, to create its largest campaign to date. The challenge was to leverage surprising insights from a customer survey about unique wrap-usage techniques into a major new marketing initiative.

The solution implemented by Together Agency was the "Wrap Mission Your Way" campaign, which celebrated individuality by creating six distinct personas based on popular wrap styles. Together Agency produced a hero video ad and supporting social assets, which were deployed across YouTube, Google, Meta, and TikTok. The results were significant, including over 60 million YouTube video views, 67.8 million impressions, a 27% increase in brand awareness, and an £8.6 million year-on-year boost to the brand's value and volume.

Mission Wraps