Case Study: Maryland boosts sales with packaging design by Together Agency

Maryland boosts sales with Together Agency packaging refresh

The customer, Maryland, a cookie brand, needed to update its packaging to better reflect its 'kookie' and unashamedly different brand personality, as it hadn't been rebranded since the early 2000s. Together Agency was enlisted to provide packaging design services to address this challenge and help the brand stand out on retail shelves.

Together Agency implemented subtle changes, including adjusting font colors and adding rainbow-patterned flicks to make the packaging pop. They also replaced a heavily edited cookie image with real photography from a new photoshoot to enhance authenticity. This solution successfully resulted in a measurable uplift in sales for Maryland at key retailers.

Maryland