Case Study: Jammie Dodgers boosts limited-edition biscuit packaging success with Together Agency

Jammie Dodgers launches blueberry limited edition in under a month with Together Agency

Together Agency was engaged by Jammie Dodgers, a biscuit brand, to help create standout packaging for a new limited-edition blueberry flavor to be sold in Tesco. The challenge was to design impactful packaging quickly that would cut through a crowded aisle while staying true to the brand's existing identity.

Together Agency delivered a full suite of packaging, copy, and point-of-sale materials in under a month, enhancing the brand's iconic elements with increased playfulness. The successful launch led to a follow-up "Find the Blue Dodger" promotional campaign. The limited-edition product ran for two months in Tesco, and the client was so impressed with the results that they returned to Together Agency for the subsequent campaign work.

Jammie Dodgers