Case Study: Hooch achieves viral social growth with Together Agency

Hooch drives 23.2m impressions in its first quarter with Together Agency

The customer, Hooch, an iconic alcoholic lemon brew brand from the 90s, wanted to strengthen its social media presence to increase awareness and sales for a new generation. They engaged vendor Together Agency to handle their social strategy, content, and management.

Together Agency implemented a phased social media campaign using both paid and organic content across multiple platforms. Their solution included a mix of static posts, videos, reels, competitions, and nostalgia-based content, which resulted in three viral videos. The agency achieved impressive results for Hooch, including 23.2 million impressions, 465,877 engagements, 116,686 link clicks, and a 36% follower growth in their first quarter.

Hooch