Case Study: GoodLife refreshes its brand and launches new products with Together Agency

Goodlife launches 3 new products with Together Agency

Goodlife, a vegetarian food brand, engaged vendor Together Agency for a comprehensive brand refresh in 2020. Their challenge was to refine their brand positioning and personality to better resonate with health-conscious consumers who choose vegetables without compromising on taste, moving further away from mimicking meat products.

Together Agency developed a new brand strategy by holding workshops to create a new proposition, vision, and mission. This led to the establishment of brand guidelines, values, a tone of voice, and a list of seven product commandments. The solution was implemented across all branding, including packaging, campaigns, social media, and PR. As a result, Goodlife successfully launched three new innovative products and has three more in the pipeline.

Goodlife