Case Study: Eden Mill launches Ramsay Gin with Together Agency

Eden Mill launches Ramsay Gin in a 2-day campaign shoot with Together Agency

Together Agency was engaged by Eden Mill to craft a launch campaign for a new gin created in collaboration with culinary superstar Gordon Ramsay. The challenge was to authentically express the inspiration and story behind this unique product, moving beyond simple celebrity endorsement to reflect the genuine nature of the collaboration.

The solution implemented by Together Agency centered on producing a hero film featuring Gordon Ramsay, shot over two days in St. Andrews. The campaign was supported by an iconic product shoot, generating a suite of assets for various touchpoints. Together Agency's work was highly successful, winning a SILVER IPM award for Best use of Social Media in 2025.

Eden Mill