Case Study: Drambuie modernises its brand and connects with younger hosts with Together Agency

Drambuie modernizes its brand in 1 day with Together Agency

Drambuie, a spirits brand, faced the challenge of being perceived as old-fashioned and needed to modernize to connect with a younger audience. Their objective was to become the drink of choice for 55-year-old hosts during the coffee course of a dinner party. Together Agency was engaged to address this branding challenge.

Together Agency developed a new brand look and feel centered on the tagline "The taste of togetherness." The solution involved a photoshoot to create visual collateral for social media, packaging, digital ads, and the website. The agency then transformed Drambuie's Instagram and Facebook presence to focus on food pairings, cocktail recipes, and dinner party settings. While the case study mentions winning a Silver IPM award for Best Use of Social Media, it does not specify other measurable results of the campaign.

Drambuie