Case Study: Chicken Shop boosts Freshers Week footfall with Together Agency

Chicken Shop boosts sales 7.5% with Together Agency

The customer, Chicken Shop, a London-based restaurant chain with six locations, sought to increase footfall during Freshers Week. The challenge was to create a campaign that would cut through the noise and attract students. Together Agency was hired to develop a social media-driven solution.

Together Agency executed a creative protest-style campaign, hiring actors as a "peaceful mob" to generate buzz on London streets. The agency's social team documented the event extensively across platforms like TikTok and Instagram for five days. The results included a 7.5% sales growth across all stores during the campaign week and 1,700 students redeeming their offers.

Chicken Shop