Case Study: Center Parcs boosts social reach and engagement with Together Agency

Center Parcs boosts Reels to 2.4m organic views with Together Agency

Center Parcs approached Together Agency to develop a rapid content strategy and production plan for their social channels. The challenge was to adapt to a new Instagram algorithm that prioritized Reels and video content, requiring a new approach to engage their target audience and set a foundation for their internal social team.

Together Agency implemented a comprehensive social strategy, beginning with audience research and competitor analysis. They created a detailed social styleguide and produced a suite of video content, primarily Reels, through agile on-site shoots. The results were significant, generating over 2.4 million organic views and an average play rate of 31.2%, vastly outperforming the platform average. This strategy helped Center Parcs increase their followers by 16,756, a growth rate 13% higher than before the partnership.

Center Parcs