Case Study: Busy Bees achieves a fresh, child-friendly rebrand with Together Agency

Busy Bees refreshes its brand after 35 years with Together Agency

Busy Bees, a childcare provider, faced the challenge of refreshing its brand after 35 years to better convey its passion and move beyond a neutral, functional image. They enlisted Together Agency to undertake a comprehensive rebranding project.

Together Agency repositioned Busy Bees by creating a new visual identity with playful shapes, a new logo, a bespoke typeface, and a fresh color palette. They also developed a warm tone of voice, photography, film, and an illustrated non-binary character named Bumble to make the brand more personal and fun. The solution was highly successful, with the client's Chief Marketing Officer noting that Together Agency made the process enjoyable and created a fantastic, accessible new identity.

Busy Bees