Case Study: Yellow.ai achieves flexible hybrid pricing with Togai

How a 500Mn$+ enterprise conversational AI company used Togai to launch new pricing strategies that complemented their billing system’s capabilities

Yellow.ai, an enterprise conversational AI company, faced significant bottlenecks in their monetization strategy due to the limitations of their existing Zuora billing system. They encountered performance issues with metered billing and were unable to implement advanced features like pre-paid billing and product-level credit functionality. These technical constraints were causing revenue loss and delays in payment collection.

Togai provided a solution by integrating with Yellow.ai's Zuora system through its marketplace for quote-to-cash apps. This no-code integration enabled Togai to manage complex metered billing and implement the advanced payment features without requiring engineering effort from Yellow.ai. A proof of concept was demonstrated in under two weeks, and Togai seamlessly onboarded Yellow.ai onto its production system, unlocking new revenue streams without disrupting existing customers.

Yellow.ai

Gulshan Dhana

ni, Head of Revenue Strategy and Operations