Case Study: Wunderkind boosts email engagement with Tofu

Wunderkind dramatically increases email open and click-through rates with scaled personalization

Wunderkind, a B2B marketing technology company, struggled to personalize its own ABM and demand generation content at scale for its retail sub-verticals. The process of creating content for individual accounts was extremely time-intensive, taking up to 48 hours per account, making their efforts impossible to scale. To overcome this challenge, they turned to the vendor Tofu for its AI-powered content generation platform.

By implementing Tofu, Wunderkind leveraged its AI to quickly produce a wide range of personalized emails, landing pages, and campaigns. The platform's integration with Marketo was crucial for scaling their efforts to over 1,000 accounts. This solution delivered significant results, including a 133% increase in engagement for personalized emails and a 42% open rate for personalized subject lines, dramatically outperforming their non-personalized campaigns.

Wunderkind

Helena Parsonage

Senior Manager, Demand Gen and ABM