Case Study: Vividly scales ABM from 20 to 650 accounts with Tofu

Vividly scaled their ABM program from 20 to 650 accounts with Tofu

Vividly, a SaaS trade promotion management platform, struggled to scale its account-based marketing program. The manual process of personalizing content was so time-consuming that its team could only target 20 accounts per campaign, taking over two weeks to complete. This bottleneck prevented growth and led them to seek a solution from the vendor, Tofu.

By implementing Tofu's AI-driven platform, Vividly automated its content personalization. The solution allowed them to generate tailored messaging based on specific account data, dramatically increasing their scale and efficiency. As a result, Vividly saw a 3200% increase in the number of accounts targeted in their ABM campaigns, going from 20 to 650 accounts, while saving two weeks of work per campaign. Tofu enabled this massive growth without the need for additional team members.

Vividly

Jay An

Director of Demand Generation