Case Study: VideaHealth boosts positive email response rates and meeting bookings with Tofu

VideaHealth boosts positive email response rates by 80% with Tofu

VideaHealth, a dental AI software company, was struggling with low engagement from its email marketing and an inability to book demos. To address this, they turned to Tofu to help scale their personalized outreach after expanding their target list from 100 to 850 dental support organizations (DSOs).

Using Tofu, VideaHealth built an automated campaign engine for both marketing and sales, enabling hyper-personalized outreach based on specific prospect attributes. The results were immediate, including an 80% increase in positive email reply rates and four meetings booked on the very first day of a new campaign. The volume of meetings grew so significantly that Videa had to restructure its SDR commission plans.

VideaHealth