Case Study: Vic.ai boosts email engagement and sales efficiency with Tofu

Vic.ai boosts email engagement and accelerates sales with AI-powered personalization

Vic.ai, an AI accounts payable company, struggled to create personalized marketing content efficiently, suffering from low email engagement and a cumbersome, manual process that was not scalable. They turned to the vendor Tofu for its AI-powered personalization capabilities to augment their small team and improve campaign performance.

By implementing Tofu, Vic.ai automated the creation of highly personalized emails and dynamic landing pages, incorporating deep, specific details about target companies. The vendor's solution also automated the generation of long-form content like press releases for stalled sales opportunities. This resulted in a dramatic increase in their email click-through rate from 6% to 19% and a 3x increase in meetings booked, while saving the team hundreds of hours of manual work.

Vic.ai

Lotta Lundaas

VP Marketing