Case Study: Unanet achieves 200+ personalized landing pages in one quarter with Tofu

Unanet went from manual to magical ABM workflows with Tofu

Unanet, a provider of ERP and CRM solutions, faced a challenge personalizing content at scale for its account-based marketing strategy. Their manual process was inefficient, and with a lean team, they could only produce around 30 generic landing pages per quarter. They turned to the vendor Tofu to overcome this hurdle and enable hyper-personalization.

By implementing Tofu's AI-powered platform, Unanet automated the creation of highly customized landing pages. This solution, integrated with their HubSpot and Salesforce systems, allowed them to generate over 200 personalized pages in a single quarter. The results were significant, with Tofu directly contributing to 10 closed-won deals and providing valuable sales enablement insights that improved call preparation and engagement.

Unanet

Eric Koch

Director of Account Based Marketing