Case Study: RingCentral achieves 10x faster campaign creation with Tofu

RingCentral’s AI-First Strategy Unlocks Marketing Efficiency and Accelerates Campaign Creation

RingCentral, a major player in cloud communications with over 400,000 customers, faced challenges in scaling its content creation across numerous channels without increasing headcount. Their marketing team needed a solution to accelerate campaign creation while maintaining high security standards. They turned to the vendor Tofu and its AI-powered platform to address these efficiency demands.

By implementing Tofu's platform, the marketing team achieved a 10x acceleration in time to market and campaign creation. The solution was used by over 120 team members to produce more than 3,000 pieces of content, ranging from emails to whitepapers. This widespread adoption of Tofu's technology led to a massive boost in productivity, resulting in zero requests for new headcount in a quarter for the first time.

RingCentral

Natalie Ryan

AVP Global Marketing Operations