Case Study: Napta saves 780+ hours on content creation with Tofu

Napta saved 780+ hours building an on-brand content engine

Napta, a B2B SaaS company providing recruiting software, faced a significant challenge in efficiently creating and repurposing high-quality content from its vast knowledge base. The manual process was a major bottleneck, with tasks like producing a single white paper taking up to five months. To overcome this content creation hurdle, Napta turned to the vendor Tofu for its AI-powered content solution.

By implementing Tofu, Napta gained a tailored AI tool that integrates directly with its own knowledge base, ensuring all generated content is consistently on-brand. The Tofu platform enabled the team to drastically speed up content creation and personalize materials for different sectors. This resulted in massive time savings, including reducing a whitepaper campaign timeline by 780 hours and cutting the time spent on personalization by 60%, allowing the lean marketing team to achieve a new level of efficiency and impact.

Napta

Estelle Barthes

Communications and Content