Case Study: Avanan boosts email open rates and saves 100 hours a month with Tofu

Avanan gives new life to content repository with Tofu

Avanan, a cybersecurity company and Check Point subsidiary, faced a challenge in scaling its content marketing. The team had a large repository of existing content but struggled with the constant need to generate fresh, high-quality material for multiple channels due to limited time and resources. They sought a solution that would allow them to effectively repurpose their old assets without sacrificing quality or expanding their team.

The vendor Tofu provided a platform that ingested Avanan's existing content, such as blog posts, PDFs, and call transcripts, to efficiently create new, on-brand assets. This solution saved the team an estimated 100 hours per month on content generation. A key result was a dramatic increase in email open rates for a personalized campaign, which jumped to 54.8% from a previous baseline in the mid-20s.

Avanan

Jeremy Fuchs

Marketing Content Manager