Case Study: Xero achieves a flexible global illustration system with Today

A Today Case Study

Preview of the Xero Case Study

Xero creates a global illustration system in global workshops with Today

Xero, a global leader in cloud-based accounting software, faced the challenge of creating a consistent and flexible global illustration system for its hundreds of customer touchpoints. They partnered with the vendor Today to establish a style that was simple to implement and easy for their teams to build upon.

Today worked cursor-to-cursor with Xero’s global design team through co-design workshops to develop the new system. The solution provides a consistent brand experience across all channels with the flexibility for new use cases. Today created an approachable toolkit that allows non-designers across Xero to confidently apply illustrations correctly and consistently.


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