Case Study: Xero transforms Xero.com for better user experience and growth with Today

Xero boosts website quality and targets 15% revenue uplift with Today

The customer, Xero, faced a challenge with its main website, which served millions of users but suffered from inconsistent quality across its 10,000 pages. This caused internal teams to feel unclear and frustrated about how to improve the user experience and commercial effectiveness of the site. The vendor, Today, was engaged to partner on a redesign that went beyond visual updates to address these fundamental operational issues.

Today implemented a comprehensive solution that included a new digital identity, a modular design system, and a custom operating model called NISR. This new system and model decoupled parts of the experience to leverage Xero's technology fully. The results included a significant uplift in the quality of the user experience and commercial effectiveness after a pilot in Australia, NZ, and the UK. Today's work is projected to close a major opportunity gap, potentially leading to a 15% increase in revenue based on McKinsey data.

Xero