Case Study: University of Melbourne improves student navigation and engagement with Today

University of Melbourne boosts Study site returning visitors 15% with Today

The University of Melbourne faced the challenge of a complicated and outdated website that no longer reflected its standing as a global leader in education. Its homepage and study portal had become difficult to navigate due to an accumulation of features and content. Today was tasked with reimagining these key digital touchpoints to better represent the institution's ambitious digital vision.

Today partnered with the university to set a new vision and create a laser-focused platform. The solution involved extensive research, new wayfinding patterns, and more engaging content. This resulted in a 15% increase in returning visitors and over half a million more prospective students finding the information they needed, demonstrating the solution's measurable impact. Today continues to work with the university on its ongoing digital transformation.

University of Melbourne