Case Study: The Well Collaborative achieves a more inclusive, destigmatized obesity resource with Today

The Well Collaborative launches a unified brand and website with Today

The Well Collaborative, a partnership between the Western Australia Department of Health and other health organizations, faced the challenge of launching a new initiative to destigmatize conversations around overweight and obesity. They needed a new brand strategy and name that could unite multiple stakeholders and facilitate healthier, more informed dialogue. They partnered with the vendor Today for brand and design systems to address this.

Today developed the new name "The Well Collaborative" and created a comprehensive brand strategy and visual identity, including a logo and brand assets designed to be positive and inclusive. This new unified brand allowed the initiative to launch successfully with a website, a government press release, and local radio coverage, effectively reframing the conversation around overweight and obesity for consumers and clinicians.

The Well Collaborative