Case Study: Respect Victoria builds a bolder, more inclusive brand with Today

Respect Victoria boosts social traffic with Today

The customer, Respect Victoria, is the dedicated organization for the prevention of family violence and violence against women in Victoria. Their challenge was the need to refresh and evolve their brand to be more distinctive and hopeful, establishing a clearer and more optimistic role in their movement. They partnered with the vendor Today for brand and design systems.

Today conducted a brand audit and ran workshops to develop a new visual identity for Respect Victoria. The solution included comprehensive brand guidelines, audience positioning, and art direction. As a result, Respect Victoria's new brand positioned them as a bold and transformative leader. They reported an increase in traffic on their social media channels and website, feeling the new identity finally matched the important work they do.

Respect Victoria