Today
63 Case Studies
A Today Case Study
The customer, a major reinsurance company, faced the challenge of providing fair financial options to Australians experiencing financial stress, who were often trapped in cycles of debt by predatory short-term loans with unreasonable rates and hidden fees. In partnership with Good Shepherd Microfinance, the vendor Today was engaged to help develop an ethical lending product.
Today conducted in-depth research and designed a digital brand experience for the product, Speckle, which prioritized transparency and customer wellbeing over loan conversion. The solution offered a quick, accessible, and ethical small loan. As a result, Speckle helped over 5,000 people in its first 18 months, saving them more than $1,000,000 in fees and interest while aiming to improve their long-term financial security.