Case Study: Minus18 strengthens LGBTQIA+ youth support with Today

Minus18 reduces cart abandonment and streamlines website management with Today

Minus18, a critical support organization for LGBTQIA+ youth in Australia, faced the challenge of an outdated and inefficient website that was difficult to manage and did not serve its rapidly growing audience. They partnered with the vendor Today to address these digital experience and management pains.

Today worked with Minus18 to redesign the website, adapting their bold brand for a digital audience and implementing a component-based architecture for easier management. The solution included an optimized online store and streamlined booking flow. The new platform built by Today decreased cart abandonment rates, significantly reduced site maintenance time, and established a scalable platform that has strengthened Minus18's ability to support more youth.

Minus18