Case Study: Key Assets improves the foster carer journey with Today

Key Assets improves foster carer journey with Today, backed by a 7-year decision timeline

Key Assets, a leading foster care organization, faced the challenge of understanding the lengthy and complex journey of potential foster carers to improve recruitment, training, support, and retention. They partnered with the vendor Today to employ service design and journey mapping to gain a deeper, empathetic insight into the different motivations and support needs of carers throughout the entire process.

Today implemented a journey-led approach, conducting interviews with carers and staff to identify key opportunities. The solution developed with Today provided Key Assets with tangible tools, including a detailed and sustainable recruitment model, to address existing and future challenges. This work established a foundation for attracting and retaining quality carers, enabling the organization to make a real difference in the lives of young people within a complex system.

Key Assets