Case Study: Kanyirninpa Jukurrpa builds a future-proof communications strategy with Today

Kanyirninpa Jukurrpa builds a future-proof communications strategy with Today

Kanyirninpa Jukurrpa (KJ), a Martu-led organization, experienced significant growth and needed to address its reactive and ad-hoc communications. Their challenge was to effectively reach two key audiences: funders and future employees. They partnered with the vendor Today for a communications strategy service to build a more robust and future-proof approach.

Today designed and implemented a comprehensive communication strategy for KJ through workshops, expert interviews, and a large survey. The solution included a content trip to capture authentic stories, which provided KJ with a roadmap for implementation, content principles, and impactful pitch tools for funding discussions. This equipped the organization with the framework and resources to diversify its funders and attract new employees with cultural integrity.

Kanyirninpa Jukurrpa