Case Study: Greenpeace Climate Solutions drives climate action with Today

Greenpeace Climate Solutions drives 18,000 page views in 3 months with Today

Greenpeace Australia Pacific, a client of Today, faced the challenge of creating a novel digital product to encourage Australians concerned about climate change to take small actions that challenge the systems driving the climate crisis. Their goal was to move beyond simple promotion and facilitate real learning and behavior change.

Today implemented a human-centred design solution in the form of a quiz-based digital experience. This tool provided users with tailored information and actions based on their specific interests. The solution resulted in significant impact, with 18,000 page views, 2,000 action click-throughs, and over 1,000 quizzes taken within the first three months after launch. The project's success was recognized with multiple design awards and is being replicated by another Greenpeace office.

Greenpeace Climate Solutions