Case Study: Expression Australia connects the Deaf and hearing communities with Auslan Anywhere by Today

Expression Australia launches Auslan Anywhere with Today after 3 rounds of usability testing

Expression Australia, a customer of the vendor Today, faced the challenge of a significant communication gap between the hearing world and the Deaf and hard of hearing community. The core issue was the low awareness and literacy of Auslan, the sign language used daily by thousands of Australians, which created barriers for hearing family and friends of deaf individuals. They partnered with Today to address this need.

Today designed and built a co-designed social media platform called Auslan Anywhere. The solution was developed through a bilingual collaboration with the Deaf community, involving multiple rounds of user testing. It connects learners who request phrases with creators who respond via short videos, blending social media and language-learning. The work by Today received significant recognition, winning multiple awards including a Gold Anthem Award for Education, Art & Culture in 2022.

Expression Australia