Case Study: CARE Australia boosts awareness and website traffic with Today’s Her Circle campaign

CARE Australia boosts website traffic 1557% with Today

CARE Australia, an international humanitarian aid organization, sought to raise greater awareness of its mission amongst a new audience of Australian women and establish itself as a platform for women’s voices. They partnered with the vendor Today to design a brand activation, strategy, and campaign to meet this challenge.

Today conducted co-design and research sessions with the target audience to develop the "Her Circle" campaign concept. This campaign leveraged the insight that change impacting multiple generations is inspiring and focused on positive stories of women's leadership. Launched on International Women’s Day in 2022, the campaign resulted in a 1557% year-on-year increase in website traffic and a 21% increase in brand search for CARE Australia, successfully raising awareness of its work.

CARE Australia