Case Study: Australian Conservation Foundation inspires climate action with Today

Australian Conservation Foundation launches Recover, Rebuild, Renew with Today to mobilize 3 partner organizations

The Australian Conservation Foundation (ACF) partnered with Today to address a gap between public awareness of the climate crisis and tangible action among Australians. Their challenge was to move this climate-aware but cautious cohort from apathy to engagement, as existing messaging was perceived as negative and unachievable. Today employed services including co-design and campaigns and communication to understand these barriers.

Today helped the ACF develop and launch the new ‘Recover, Rebuild, Renew’ brand and multi-channel campaign. The solution provided achievable tools and a positive, unifying message designed to galvanize mainstream and more conservative audiences. As a result, Today helped the ACF create a model that inspires public support for an accelerated transition to renewable energy and connects with sections of society previously unreached by conventional activism.

Australian Conservation Foundation