Case Study: Assemble boosts qualified home-buying applications with Today

Assemble boosts qualified applications with Today after a 5-year home purchase pathway redesign

The customer, Assemble, a housing company, faced a challenge in scaling its unique rent-to-own pathway from 150 to 3,000 homes. They partnered with the vendor, Today, to identify and overcome barriers that were preventing residents from entering their purchase program amidst a difficult housing market.

Today conducted extensive design research to understand customer anxieties and reimagined the entire customer journey. The solution involved developing a new campaign platform, "Imagine less. Experience more," and a transparent digital experience featuring an intuitive calculator. The vendor, Today, delivered a strategy that led to significant growth in applications and more qualified leads for Assemble's sales team.

Assemble