Tock
12 Case Studies
Case Study: Ruins boosts covers by 16% with Tock
A Tock Case Study
How JBFA semi-finalist Tony Brown boosted covers by 16% after switching from OpenTable
Ruins, a creative 40-seat restaurant in downtown Spokane, wanted a better way to manage growing guest demand for reservations while still handling heavy walk-in traffic and special dining experiences. After finding OpenTable too robotic, glitchy, and difficult to get support for, owner Tony Brown switched to Tock’s all-in-one reservation platform.
With Tock, Ruins used flexible table management, integrated reservation and walk-in tracking, and event promotion tools to streamline service and showcase special dinners and tastings. Tock also provided responsive support when customizing experiences, and in the first 12 months on Tock, Ruins increased covers by 16% compared with the previous year on OpenTable.
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Ruins
Tony Brown
Owner & Chef