Case Study: Zama builds a distinctive Bondi restaurant brand with Toast Creative

Zama launches a brand identity across 14 touchpoints with Toast Creative

Toast Creative was engaged by Zama, a new Latin American-inspired bar and restaurant on Bondi Road, to develop its brand identity. The challenge was to create a narrative that felt both raw and authentic, merging a relaxed beachside restaurant with the exotic allure of a late-night cocktail bar, all while capturing the desirable "Bondi vibe." Zama needed to be positioned as a friendly and aspirational venue that fostered a sense of belonging and desire.

The solution from Toast Creative was to build the Zama brand around the meaning of its name, 'sunrise,' and the four classical elements: fire, earth, air, and water. This foundation informed a contemporary visual identity featuring custom geometric typography and a natural, organic color palette that transitions from day to night. Toast Creative delivered a comprehensive branding suite, including guidelines, signage, website, and social media assets, to establish Zama as a distinctive and exotic new beginning in the local dining scene.

Zama