Case Study: WWF International boosts Earth Hour 2024 global engagement with Toast Creative

WWF International amplifies Earth Hour 2024 over 6 months with Toast Creative

Toast Creative partnered with WWF International to address the challenge of maximizing global recognition and engagement for the Earth Hour 2024 campaign. The goal was to inspire individuals and communities worldwide to actively participate in the mission to protect the planet, requiring strategies that resonated on both local and global levels.

The solution developed by Toast Creative involved innovative digital campaigns and compelling storytelling, including the creation of video content featuring Ed Sheeran. Over six months, Toast worked closely with the Earth Hour team to develop punchy and accessible scripts, detailed storyboards, and custom graphic elements to encourage global participation. The campaign's impact was so significant that Toast's design and branding will be used again for Earth Hour 2025.

WWF International