Case Study: Wherefit achieves a stronger, broader wellness brand with Toast Creative

Wherefit broadens its wellbeing brand across 3 audiences with Toast Creative

Wherefit, a platform providing employee wellness benefits, engaged vendor Toast Creative to help grow their market share. Their challenge was communicating effectively with three distinct audiences—companies, employees, and partner brands—while standing out in a crowded market that primarily focused on fitness. Toast Creative's audit revealed that Wherefit's narrow positioning was limiting its appeal, as the target audiences sought a more holistic approach to wellbeing beyond just fitness.

Toast Creative repositioned the brand around the slogan "Your Way To Wellbeing," highlighting its comprehensive benefits for social, emotional, physical, and financial health. This new brand idea was rolled out across various touchpoints, including a high-performing UX/UI-driven website and social content. As a result, Wherefit gained a stronger, more unique market position with the mass appeal needed for future growth.

Wherefit