Case Study: United Nations Association of Australia builds authentic brand value with Toast Creative

United Nations Association of Australia fills Sydney conference for 80th anniversary event with Toast Creative

The United Nations Association of Australia faced the challenge of promoting a major conference amidst a perception that the UN had not done enough to solve modern global challenges. Their goal was to convince NGOs, business leaders, and academics that the event would be a forum for genuine action, not just talk. They engaged the vendor Toast Creative for campaign strategy and visual identity work to drive registrations.

Toast Creative developed a campaign centered on the UN's core strength of uniting people. The solution, built around the rallying cry #UnitedInAction, used messaging and a logo featuring interlocking circles to visually represent solidarity. The campaign successfully resulted in a full house for the conference, creating an electric atmosphere and playing a pivotal role in building alliances and shaping actionable plans across multiple industries.

United Nations Association of Australia