Case Study: Sekisui House achieves a nature-led brand identity for Willow with Toast Creative

Sekisui House unveils 323-apartment Willow stage with Toast Creative

Sekisui House, a major property developer, engaged vendor Toast Creative for the branding and marketing of the third stage, "Willow," within its Sanctuary masterplan community. The challenge was to create a distinct identity for this new stage of waterside apartments while ensuring it remained cohesively tied to the overarching Sanctuary brand vision, which is defined by harmony, vibrancy, and a connection to nature.

Toast Creative developed the "Willow" brand with the tagline "Immerse Yourself in Nature," positioning it as the green heart of the development. The solution included a unique kaleidoscopic logotype inspired by Japanese design principles and the surrounding parklands. This branding successfully communicated the stage's unique selling points—its serene parkland setting and seamless integration of nature with urban living—while strengthening its connection to the wider Sanctuary masterplan brand.

Sekisui House