Case Study: Refilled achieves a stronger sustainable brand identity with Toast Creative

Refilled tackles 88% plastic waste with Toast Creative

Refilled, an eco-tech company providing plastic-free beverage solutions, faced a challenge as its branding was inconsistent and confusing, hindering its expansion from a university market into the corporate and SME world. Toast Creative was engaged to strategize a brand transformation that would clearly communicate Refilled's mission and elevate its market perception.

Toast Creative redefined Refilled as a 'facilitator to do good,' crafting a new brand narrative around the tagline "Push for Extraordinary." They developed a sophisticated visual identity with a clean color palette and custom iconography, positioning Refilled as an industry leader. This streamlined brand prepared the company for a successful corporate launch by making its product offering applicable to a wide range of businesses and promoting an admirable, sustainable lifestyle.

Refilled