Case Study: Miramar Group unifies seven insurance agencies with Toast Creative’s brand architecture

Miramar Group unites 7 agencies under one brand architecture with Toast Creative

The Miramar Group, a collection of seven specialist insurance underwriting agencies, faced the challenge of consolidating its businesses under a single master brand without losing the individual brand equity and niche expertise of each agency. They engaged the vendor Toast Creative to develop a new brand architecture that would create more cross-selling opportunities and present a unified, credible front to brokers.

Toast Creative developed a Branded House model, absorbing the seven agencies into three new divisions under the master brand. The solution included a refreshed visual identity with an elegant wave-inspired logo, a versatile tone of voice, and the "Make Waves" tagline. This new architecture by Toast provided Miramar Group with the authority of a consolidated brand while preserving its specialist offerings, resulting in endless new growth opportunities.

Miramar Group