Case Study: Luxcon creates a luxury beachfront living brand with Toast Creative

Luxcon launches Escape with Toast Creative: 28 penthouse-style apartments and 360-degree views

Luxcon, a luxury property development group, engaged branding agency Toast Creative to create a unique brand identity for their new beachfront residential project, Escape, on the Gold Coast. Their challenge was to develop a place identity that communicated unmatched opulence and provided competitive longevity against the Gold Coast’s ever-growing luxury property market, crafting a visionary story for an enviable beachfront oasis.

Toast Creative developed the brand's core tagline, "Live beyond boundaries," and a visual identity inspired by the building's winglike architectural form, connoting freedom and flight. The solution included comprehensive place visioning, branding, and concept development, which was executed across a campaign brochure, sales book, full website, and a brand video.

Luxcon