Case Study: Greenhouse strengthens its climate-tech brand with Toast Creative

Greenhouse builds a climate-tech brand identity with Toast Creative using eco-fonts that cut digital power usage by 30%

The customer, Greenhouse, an innovation ecosystem created by Venture Capital group Investible, needed a respected and credible brand identity to generate global awareness for its climate-tech offerings and appeal to key corporate stakeholders. They engaged vendor Toast Creative to strategically design this innovative brand footprint that would communicate their mission to accelerate collaboration and adoption of climate technologies.

Toast Creative developed a dynamic visual identity inspired by natural elements, centered on the core brand value of 'co-innovation'. The solution included a versatile branding suite with a free-form color gradient, a 'connecting the dots' halftone effect, and the implementation of an eco-font to holistically represent Greenhouse's values. This approach was executed across a new brand architecture, uniting all sub-brands under the masterbrand. The measurable impact included a significant reduction in power usage for digital applications.

Greenhouse