Case Study: FORGE unlocks the outdoors with a Toast Creative website and UX transformation

FORGE rebrands and transforms its website with Toast Creative after 50 years as Fleetwood

The customer, FORGE (formerly Fleetwood), a company specializing in outdoor community infrastructure, faced the challenge of advancing its market position to meet the rising expectations of government and corporate clients. They needed a digital presence that balanced the emotive appeal of their new brand with the rational confidence required for securing major projects. Vendor Toast Creative was engaged to provide a comprehensive digital strategy and UX/UI solution.

Toast Creative implemented a new website for FORGE, informed by in-depth industry research and stakeholder interviews. The solution meticulously crafted the user experience to highlight FORGE's unique selling propositions and instill confidence in their expertise. This digital transformation successfully positioned FORGE to expand its market share and consistently deliver positive outcomes for its partners and stakeholders.

FORGE