Case Study: Epson drives global sustainability awareness with Toast Creative’s Earth Hour campaign

Epson launches Earth Hour campaign in 2-day alignment sessions with Toast Creative

Toast Creative partnered with Epson, a global printing and electronics manufacturer, to support its sustainability initiatives. The challenge was to develop a sub-campaign for Earth Hour 2024 that could rally cross-demographic, global engagement and inspire collective action towards a sustainable planet, requiring alignment across multiple international stakeholders and time zones.

The solution, named 'A Simple Switch', was developed by Toast Creative through strategic workshops, campaign development, and comprehensive video and content production. Toast Creative provided a full suite of services including scriptwriting, social media strategy, and internal campaign resources for Epson, which successfully amplified the Earth Hour message and highlighted Epson's sustainability commitments globally, creating a lasting partnership and significant impact.

Epson