Case Study: Coore achieves a bold brand transformation with Toast Creative

Coore transforms its brand with Toast Creative

Coore, an Australian automotive parts specialist and distributor based in Sydney, faced the challenge of competing against well-funded international brands. Despite being a leader with exclusive high-end European products, their existing brand identity did not reflect their elite field of expertise. They engaged vendor Toast Creative for a brand transformation to create a new platform to showcase and sell their quality range.

Toast Creative's solution involved deep immersion and workshopping to position Coore as 'Your Driving Force'. They developed a future-forward visual identity, including a new logotype symbolizing end-to-end service and continuous improvement. The rebrand established Coore as a comprehensive pit stop for customers, confidently positioning them as more than just a sales team and as a vital part of their customers' pursuit of high performance.

Coore