Case Study: Applaws strengthens brand presence with TOAST Creative

Applaws boosts brand recognition and market share in Australia and New Zealand with Toast Creative

Toast Creative partnered with Applaws, a natural pet food company, to address its challenge of low brand recognition in the saturated Australian and New Zealand markets. The brand struggled to stand out and communicate its quality credentials amidst a wide range of competitors.

The solution by Toast Creative involved a comprehensive brand transformation. This included developing a fresh visual identity, creating translucent packaging with a see-through window to showcase the natural ingredients, and devising the core tagline "Good. Well. Happy." to encapsulate the brand's values. This new brand activation provided Applaws with a distinct and reputable market presence to drive awareness and business growth.

Applaws